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Yabo Sport has secured a multi-year deal as the Premier League giant’s official gambling partner in the club’s global sponsorship category, replacing rival MoPlay for the category. The deal includes branding across the Premier League club’s physical and digital branding worth as much as US$3.6m a year.
The brand was presented as the club’s new partner ahead of last Sunday’s opening PL fixture against Chelsea, with the company’s branding visible on LED board signage during the game and on United’s website.
The addition of United sees Yabo Sport expand its commercial portfolio which already includes European football teams such as Bundesliga club Hertha BSC and Ligue 1’s AS Monaco, as well as the Asian presenting sponsorship of Italy’s top-flight Serie A.